Discount retailer Dollar Tree Inc (DLTR) reported better-than-expected profits as more people visited its stores and spent more on average, sending shares to record highs. The strong results contrasted with department stores such as Macy's Inc and Target Corp, which have been hit mainly by lower demand for apparel and electronics. Dollar Tree which cater mainly to those on low incomes, were also helped by a drop in management payroll costs and lower tax bills. Shares of Dollar Tree, the biggest U.S. discount chain, jumped 13.8% to $89.16. "We are part of what I consider, in this economic environment, the most attractive sector in retail," Dollar Tree Chief Executive Bob Sasser said in a statement. The higher-end stores have also been hurt by a surge in online shopping - particularly on Amazon.com Inc. Lower fuel prices have also resulted in more savings. Dollar Tree's best-selling categories in the quarter ended April 30 included household products, food and beverage and party supplies. Dollar Tree said its net sales more than doubled to $5.09 billion in the first quarter, helped by the acquisition of larger rival Family Dollar Stores in July. This slightly missed the average analyst estimate of $5.1 billion, according to Thomson Reuters. However, the company earned 89 cents per share, excluding items, beating the average analyst estimate of 81 cents. Dollar Tree also raised its full-year profit forecast. It seems that shops for poor doing really well. I will be looking for a dip to buy a little of DLTR.